Frozen pastry, sweet and savoury


The exclusive use of fresh yeast MadreCupiello makes these croissants with 36 hours of natural leavening the perfect Italian breakfast. Cupiello enriches its offer for the Italian breakfast out-of-home with a larger selection of croissants “CuordiMadre”, The best of MadreCupiello Fresco yeast and quality raw materials with a “clean” label. NO artificial flavors, NO artificial colors, NO preservatives, NO E471, PLASTIC NO BOX.

Produced by Fresystem SpA

Krapfens and donuts

For kids of any age, available in many varieties and different colours, perfect to be enjoyed all day long. Among the Best Sellers: “Donut Ciock” soft dough with a rich chocolate filling and topping; “Krapfen” available plain, filled apricot, custard or chocolate.

Produced by Fresystem SpA

Muffin and monoportion cakes

Deliciously simple! Are a line of already cooked desserts that only need to be thawed & served. They can be proposed as a snack or a meal, offered in a showcase or also used for plated service. For a sweet break: “Triple Chocolate Muffin”, filled with hazelnut and cocoa cream, sprinkled with dark chocolate chunks. The monoportion cake represent the future of the OOH: the small size reduces waste and the different shapes and mixtures can meet different consumers’ needs. In addition to that, the mono-cakes of Cupiello also incorporate traditional recipes. The range is constantly updated with innovative products meeting new consumers’ needs and market trends, as “Dolcemele Melinda” with 50% fresh apples from Val di Non.

Produced by Fresystem SpA

Neapolitan specialities

The best of the Mediterranean Pastry Tradition, a wide and varied Line of products Ready to Bake and/or Fully Baked. Among the best Sellers: “Neapolitan Sfogliatella” an original Neapolitan specialty, a crumbly sweet pastry filled with ricotta cheese and candied fruit; “Graffa”, from an ancient Neapolitan recipe, soft and tasty fully baked.

Produced by Fresystem SpA


A rich and delicious range of fresh sourdough and puff pastry for breakfast and dessert. Our recent developments: “Darckcereals fagotto filled with caffarel®”, soft cereal dough stuffed with the irresistible Dark Caffarel chocolate filling and sprinkled with crunchy Gold & Black grains for who follows a vegetarian or vegan diet; “Mueslicroc vegan bar with currants and pomegranate”, dough rich in granola and 16% muesli-source of fiber and Fresh Sourdough MadreCupiello; “Melizia” with apples and an original half-moon shape.

Produced by Fresystem SpA


Retail line and exclusive references, also available in the FoodService format. Leader in the foodservice and organized catering market, Cupiello leads the frozen bakery section in large scale distribution as well, thanks to a unique retail assortment for breadth and variety, world exclusive and highly innovative products. Cupiello is also the leading supporter and promoter of the use of Fresh Sourdough in bakery, for more delicious, easier to digest and longer fresh products!

Produced by Fresystem SpA

Savoury products

Happy hours, buffet, snacks and the new street food tendencies: from savoury croissants to fill and enjoy to breaded finger foods for every moment of the day. Among the Best Sellers: “Savoury plain straight croissant sprinkled with multigrain” with Fresh Sourdough MadreCupiello, Butter Touch Italian Style, easy to filled for lunch time; “Soffice courgettes” with Grana Padano cheese and courgettes; “Potato croquette” with mozzarella.

Produced by Fresystem SpA


Aiming at meeting the needs of increasingly segmented and demanding customers, Cupiello presents it “Wellicious” Vegan product line, a mix of wellness and deliciousness specially designed for vegetarians. The goodness and lightness of the croissants with Fresh Sourdough MadreCupiello without fat of animal origin, suitable to respond to new market trends: vegans, vegetarians and lactose intolerants. News: “Vegan fagotto ACE” with fresh carrots, extra filled with italian citrus fruits, baked with fresh sourdough MadreCupiello. Vegan Range made up of a wide variety of monoportion cakes rich in taste: best sellers are “Orange VeganCiok”, with chocolate and candied orange pieces and“Carrots Vegan cake”, with fresh carrots.

Produced by Fresystem SpA

Italian Food Tradition

Palazzo Pegaso c/o Aeroporto Internazionale di Napoli

Viale Fulco Ruffo di Calabria
80144 Napoli Italy

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